TACOBANANA
Peñafiel Master Graphic
In the case of Peñafiel, we faced the challenge of making an impact and continuing to grow their consumer network, while always reinforcing and maintaining the brand’s values and communication, which have resonated with Mexican families for generations.
We developed and drove the creation of their new campaign, "En Todo México," designing the Master Graphic for OOH and creating new labels for their bottles. The campaign was visible on billboards, trucks, and small neighborhood shops, but most importantly, Peñafiel was present on the dining tables of thousands of families across every corner of the country.
IPSY 3D Animation
IPSY aimed to position itself more boldly and distinctively in the Mexican market. The brand sought innovative and daring content to stand out from the competition and effectively communicate the wide range of products that would be featured in their new cosmetic bags. Our challenge was to create a visual and strategic approach that not only aligned with IPSY's unique brand identity but also resonated with the diverse Mexican audience. Below, we present some examples of the 3D campaign we developed, designed to captivate and engage their growing community.
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Clamato
Clamato is one of the most beloved brands in Mexico, but when it came to us its digital presence was minimal.
We developed their identity and personality on social media on Instagram, Facebook and TIKTOK, intensifying and launching the digital communication of this love brand not only with their current audience but also with younger audiences.
In addition to all the content (video and photo) for the different platforms, we collaborated with influencers, achieving over 10 million views in the first 2 months of presence on social networks; and if that were not enough, we brought the brand to have a presence at the best music festivals, such as Corona Capital, Pal Norte and many more.
Izlah "Barbie Movie Campaign"
The creators of Frapptea tasked us with increasing foot traffic and sales, a truly exciting challenge. We unified the brand’s digital communication and in-store materials under a single strategy to attract new customers while maintaining loyalty with regulars.
We also collaborated with major brands and became one of the few to sponsor the Barbie launch in Mexico, creating three fully branded, special edition drinks.
Today, Izlah has grown not only in ticket sales but also in the delivery sector, where we developed a formula that significantly boosted their sales, turning it into a new business line. We continue to research and create new campaigns and partnerships to support ongoing growth.
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Grow Future
We partnered with a blog dedicated to the agricultural community in Mexico and Latin America, managing every aspect of its content, from the blog’s inception to hosting webinars and seminars featuring prominent figures in the industry. The main challenge was establishing a strong connection with the digital community, as internet access in Mexico remains limited in certain regions. Our goal was to identify and engage with a niche audience that could provide meaningful insights and contribute to the growth of the platform.
Despite these challenges, we successfully built a thriving online community. Today, the blog has become a key resource for the agricultural sector, monetizing through content marketing with commercial partners. The platform boasts over 72,000 fans on META and more than 20,000 active users each quarter on the website, proving its value and reach within the agricultural community.
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SOMA
For the past two years, we’ve led the annual and seasonal campaigns for four shopping centers designed by architect Javier Sordo Madaleno. Each center, located in different states, brought unique challenges in coordinating content creation and delivering thousands of media adaptations in a short time.
We’ve also developed creative concepts for key seasonal events like Father’s Day, Christmas, and Day of the Dead, ensuring the brand remains engaging and relevant year-round.
Dr Pepper, a renowned brand globally, began making inroads into the Mexican market, gradually attracting a niche of fans drawn to its unique flavor and distinct identity. However, when they approached us, they had no social media presence or major advertising efforts in place, and faced the challenge of entering a highly competitive market as their distribution increased across the country.
We developed a relevant Brand Voice that resonated with their passionate fans, building an outstanding digital community with viral content. We also secured strategic partnerships with Universal for blockbuster movie licenses like Spiderman: No Way Home, Spiderman: Across the Multiverse, and Uncharted. Additionally, we helped drive sales growth for their limited-time offer product, Cream Soda, which performed so well it became a permanent item in the market.
Dr Pepper
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PROJECTS
This is the space to introduce the Project section. Give a brief overview of the types of projects featured below.